The Ultimate RIA Platform

The Ultimate RIA platform

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What is AdvisorOp?

Watch our 50 second video and scroll down to learn more.

Discover the Benefits of AdvisorOp

Scalability. Flexibility. Control.

Paperless, seamless electronic processing

  • Automatically populate account forms with your CRM data.
  • Send documents for signature and file signed documents in your document management system.
  • Automatically add tags to Docusign documents to collect additional data from the client during signing.
  • Upload new account data and documents to the custodian with the press of a button.
  • Track account opening
  • Track billing setup
  • Track funding
  • Track investing

Enhance reporting and oversight

  • AUM growth
  • Top Households
  • AUM changes by household
  • Households with asset allocation that does not match client risk tolerance
  • New account pipeline
  • Active tasks by employee
  • Client login tracking

Scale your business more efficiently

  • Workflow-based processing and automated account monitoring enables your firm to leverage technology to do more.
  • Implement a consistent process regardless of custodian or direct investment manager.

Powerful monitoring tools

  • Monitor periodic deposits and withdrawals
  • Monitor accounts for exceptions
    • High Cash
    • Low Cash
    • Investment Exceptions
  • Manage client service team
    • Team members claim ownership of work items that are generated by the system.
    • Receive daily monitoring emails that illustrate accounts that are falling behind in processing.

AdvisorOp Functionality Highlights

Take control of your processing.
Manage and scale your business.
Make your clients happy.

Business Process Management

  • Tool for advisors to open new accounts.
  • Open and track new account process electronically through proposal, documentation, e-signature, custodian, billing setup, funding and investing steps.
  • Monitor open accounts with automated checks and alerts.

Advisor Dashboard

  • Track AUM, search and view clients, households, holdings, asset allocations and performance.
  • Create client reporting and custom account groupings.
  • Assess compliance of portfolio asset allocation to client risk objectives.

Client Portal

  • View household aggregated across custodians and external data providers (DST, ByAllAccounts).
  • View custom account groupings defined by the advisor.
  • View additional accounts set up by the advisor including insurance, annuity and held-away accounts.
  • We support desktop and mobile web browsers and can enable you with personalized iOS and Andriod apps.

Current AdvisorOp Integrations

We are constantly working to integrate with more platforms.
Contact us to see if we can integrate with a system that you do not see listed here.

Our Management Team

George Logemann

George has more than 25 years of financial technology and operations experience.

Deanna Rolence

Deanna's experience in business operations leadership spans 20+ years.

Robert Morawski

Rob has been developing technology solutions for more than 25 years.

Jason Rolence

Jason is a 20-year veteran in the investment industry and the Senior Portfolio Manager at Premise Capital, LLC, an investment advisory and asset management firm.

Our Advisory Team

Scott Reynolds

Scott is the Exexutive Chairman of the Sentinus family of companies, a planning and advisory service for high net worth clients and their families.

Philip Johnson

Phil has over 25 years of experience in financial services and is the CEO of Sentinus, LLC, an investment advisory firm.

Contact us

AdvisorOp, LLC
Chicago, IL
(630) 400-8000

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